SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. A SWOT Analysis is used for identifying those areas where an organization is strong, where it is weak, the major opportunities the company can explore and the threats.

A SWOT Analysis involves identifying the strengths and weaknesses, which are internal to the organisation and the opportunities and threats, which come from outside the organisation.

A SWOT Analysis is a useful tool for assessing the strategic position of a school and its environment. It helps a school to know where it stands by exploring key strategic issues.

Strengths – the internal elements of the business that contribute to improvement and growth:

·         What do we do well?

·         How are we better than our competitors?

Weaknesses – the internal attributes that will hinder a business or make it vulnerable to failure:

·         What could be done better?

·         What is being done badly?

Opportunities – the external conditions that could enable future growth:

·         What are the opportunities that can be exploited?

·         What are the interesting trends?

Threats – the external factors which could negatively affect the business:

·         What obstacles are being faced?

·         What is the competition doing?

·         Are the specifications for the products or services changing?

·         Is changing technology threatening our business?

From your understanding of your school, please fill in on the form on the next page, the major strengths, weaknesses, opportunities and threats that you feel the school faces at present.

Please do not give more than three points for each category.

Please submit the final document to me at j.w.lobban@gmail.com by close of business on Friday 31 January 2025.

Thank you

John Lobban